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Cookie & Tracking Consent Policy

Version: 1.0 (Rev A)  •  Last Updated: March 14, 2026  •  Website: preva.ai

Contents

  1. Introduction
  2. What Are Cookies?
  3. Types of Cookies We Use
  4. AI-Specific Data Processing
  5. Consent Mechanism
  6. Jurisdiction-Specific Rights
  7. Third-Party Cookies
  8. Managing Your Cookies
  9. Data Retention for Cookies
  10. Updates to This Policy
  11. Contact Us

1. Introduction

This Cookie & Tracking Consent Policy explains how PREVA Labs LLC uses cookies, pixels, local storage, and similar tracking technologies on PREVA.ai and related services.

This Policy should be read alongside our Privacy Policy and End User License Agreement.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, remember your preferences, and provide information to site operators. Similar technologies include:

  • Web beacons / pixels: Small images embedded in pages or emails that track activity
  • Local storage: Data stored in your browser (similar to cookies but with greater capacity)
  • Session storage: Temporary data stored for a single browser session
  • Device fingerprinting: Collecting device attributes to identify unique visitors — PREVA does not use device fingerprinting

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Site to function. They cannot be disabled.

CookiePurposeDurationProvider
session_idMaintains your authenticated sessionSessionPREVA
csrf_tokenProtects against cross-site request forgerySessionPREVA
cookie_consentStores your cookie preference choices12 monthsPREVA
regionStores jurisdiction for compliance routing12 monthsPREVA

Legal Basis: Legitimate interest / contractual necessity. These do not require consent under GDPR or CCPA.

3.2 Functional Cookies

These cookies enable enhanced functionality and personalization.

CookiePurposeDurationProvider
ui_preferencesTheme, language, accessibility settings12 monthsPREVA
last_sessionRemembers last conversation state for continuity30 daysPREVA

Legal Basis: Consent (opt-in for EEA; opt-out for US users).

3.3 Analytics Cookies

These cookies help us understand how visitors use the Site.

CookiePurposeDurationProvider
_analytics_idAnonymous usage analytics12 monthsPREVA (self-hosted)
_page_viewsTracks page navigation patternsSessionPREVA (self-hosted)

PREVA uses self-hosted, privacy-respecting analytics. We do not use Google Analytics, Meta Pixel, or any third-party analytics service that transmits your data to external platforms.

3.4 Marketing / Advertising Cookies

PREVA does not currently use marketing or advertising cookies. We do not serve ads, sell advertising space, or share browsing data with ad networks. If this changes, this Policy will be updated and your consent obtained before deployment.

4. AI-Specific Data Processing

4.1 Conversational Data

When you interact with the PREVA AI Companion, conversational data is processed through the Cognitive Memory System. This is not cookie-based tracking — it is a core Service function governed by the EULA and Privacy Policy.

4.2 Behavioral Personalization

The AI Companion adapts to your preferences and communication style. This personalization:

  • Is based on conversational content, not cookie-based tracking
  • Does not involve third-party data brokers or advertising profiles
  • Can be reset or deleted at your request

4.3 No Biometric Processing

PREVA does not use cookies or any tracking technology to analyze facial expressions, voice tone, or physiological signals; infer emotions from biometric data; or create biometric profiles. All emotional awareness is derived solely from text-based analysis.

5. Consent Mechanism

5.1 How We Obtain Consent

When you first visit PREVA.ai, you will see a cookie consent banner with:

  • Accept All — Enables all cookie categories
  • Reject All — Enables only Strictly Necessary cookies
  • Customize — Allows granular selection by category

The "Reject All" option is presented with equal prominence. We do not use dark patterns, pre-checked boxes, or misleading button styles.

5.2 Consent Storage

Your preferences are stored in the cookie_consent cookie and can be changed at any time through the cookie settings panel in the footer.

5.3 No Cookies Before Consent

Non-essential cookies are blocked until you provide consent. Closing the banner without making a selection is treated as rejection of non-essential cookies.

6. Jurisdiction-Specific Rights

6.1 European Economic Area (GDPR)

  • Opt-in required: Non-essential cookies require explicit consent before deployment
  • Right to withdraw: You may withdraw consent at any time via cookie settings
  • Right to information: You may request a full list of cookies and their purposes
  • Data transfers: Data transferred outside the EEA is subject to Standard Contractual Clauses or adequacy decisions
  • Supervisory authority: You may lodge a complaint with your local Data Protection Authority

6.2 California (CCPA/CPRA)

  • Do Not Sell or Share: PREVA does not sell personal information or share it for cross-context behavioral advertising
  • Global Privacy Control (GPC): PREVA honors GPC signals. If your browser sends GPC, non-essential cookies will not be placed without additional consent
  • Right to Know: You may request disclosure of data collected via cookies
  • Right to Delete: You may request deletion of personal information collected through cookies
  • Non-discrimination: PREVA will not discriminate against you for exercising your privacy rights

6.3 Colorado, Connecticut, Virginia, and Other US States

  • You may opt out of targeted advertising and profiling where applicable
  • You have the right to access, correct, delete, and obtain a copy of your personal data
  • You may appeal a denial by contacting privacy@preva.ai

6.4 Children (COPPA)

  • PREVA does not knowingly place non-essential cookies on devices of users under 13
  • If a user is identified as under 13, only Strictly Necessary cookies will be deployed
  • For users aged 13–15 in California, opt-in consent is required before any data sharing

7. Third-Party Cookies

7.1 Current Third-Party Cookies

PREVA minimizes third-party cookie usage:

ProviderPurposeCategoryOpt-Out
Payment ProcessorSecure payment processingStrictly NecessaryN/A
CDN ProviderContent delivery and securityStrictly NecessaryN/A

7.2 No Advertising Third Parties

PREVA does not integrate with advertising networks, data brokers, social media tracking pixels, or behavioral advertising platforms.

8. Managing Your Cookies

8.1 Cookie Settings Panel

Access cookie settings at any time via:

  • The "Cookie Settings" link in the Site footer
  • Your Account Settings → Privacy → Cookie Preferences

8.2 Browser Controls

Most browsers allow you to view, delete, and block cookies. Note: blocking Strictly Necessary cookies may prevent the Site from functioning properly.

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Privacy, Search, and Services → Cookies

8.3 Global Privacy Control

PREVA respects Global Privacy Control (GPC) browser signals as a valid opt-out of non-essential data processing.

9. Data Retention for Cookies

Cookie CategoryRetention Period
Strictly NecessarySession or up to 12 months
FunctionalUp to 12 months (deleted on opt-out)
AnalyticsUp to 12 months (deleted on opt-out)
MarketingNot applicable (not currently used)

When cookies expire or are deleted, any associated server-side data is purged within thirty (30) days unless subject to legal retention requirements.

10. Updates to This Policy

PREVA may update this Policy from time to time. Changes are posted on this page with an updated "Last Updated" date. Material changes will be communicated via an updated consent banner, email, or in-app notification.

11. Contact Us

For questions about this Cookie Policy or to exercise your privacy rights:

  • Email: privacy@preva.ai
  • Data Protection Officer: dpo@preva.ai
  • California requests: california-privacy@preva.ai
  • EEA requests: eu-privacy@preva.ai

This Cookie Policy is part of PREVA's commitment to transparency and user privacy. We believe your data belongs to you.

PREVA Labs LLC — © 2026. All rights reserved.

© 2026 PREVA Labs LLC. All rights reserved.

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